Milton Glaser: To Inform & Delight

Milton Glaser: To Inform & Delight

Who is Milton Glaser?

He is one of the greatest graphic designers alive today. Best known for co-founding New York Magazine.

I am sure that you have seen this logo. It is one of his great design.

I love NY logo by Milton Glaser
Source: Wikipedia

He has had the distinction of one-man-shows at the Museum of Modern Art and the Georges Pompidou Center. He was selected for the lifetime achievement award of the Cooper Hewitt National Design Museum (2004) and the Fulbright Association (2011), and in 2009 he was the first graphic designer to receive the National Medal of the Arts award. As a Fulbright scholar, Glaser studied with the painter, Giorgio Morandi in Bologna, and is an articulate spokesman for the ethical practice of design. He opened Milton Glaser, Inc. in 1974, and continues to produce a prolific amount of work in many fields of design to this day. Source – Milton Glaser Website

As the creator of I ♥ NY and the moving sequel that followed 9/11, he may be the best-known graphic designer in the world. But they don’t begin to even hint at the impact and significance of Milton Glaser’s work. He’s taken the gifts he had to start with and developed them along a dazzling variety of lines that have influenced every serious designer I can think of, and that have materially affected the way we get information, the way we buy things and, in fact, the things that we buy.” ~ Ralph Caplan, Design Writer

What is “To Inform & Delight”?

Glaser is best known for his exceptional visuals. His work explores the intersection of form and light to Inform & Delight. And that’s the inspiration for the title.

What does the documentary tell?

To Inform & delight takes a look at Glaser’s personal life and explains his creative process. 

I have made nothing on I [heart] New York, ever. There’ve been no cash rewards as a consequence of doing it. On the other hand, it really makes me feel very, very proud to have taken part in that shift in the city’s consciousness from being indifferent to itself to realizing, ‘We love this place.’” ~ Milton Glaser

I [internalized] this idea that it didn’t matter whether I was called an artist or a designer or an illustrator or whatever else it was. The core value was always the act of making things, and the transformation of an idea that you hold in your mind that becomes real or material. That, to me, still is the glory of any creative activity.” ~ Milton Glaser

Interested in learning more about Milton Glaser? Click here.

Watch Art & Copy Documentary
Spread the love!

Published by

Manoj Kumar

A thoughtful analytical marketer

Leave a Reply