“Content Marketing is all the Marketing that’s left.”Seth Godin
The Story of Content is produced by the Content Marketing Institute with the help of Brightcove. It is a 42 minutes documentary that will help you understand the content marketing. It answers the below questions.
- What is content marketing?
- What is the origin of Content Marketing?
- Why is it the future of marketing?
Many Industry leaders have shared their thoughts on content marketing in this documentary.
Don Schultz from Northwestern University, David Meerman Scott, Kirk Cheyfitz, from Story Worldwide and many more shared their views on content marketing and storytelling in this documentary.
The main point was that content marketing is a marathon, not a sprint. It takes a lot of time and commitment to serve the audience with what they are looking for.
This documentary is a must watch for all the content marketer and storytellers.