You’ve Been Framed quiz

Best Marketing Campaigns – #5. Zenni Optical – You’ve Been Framed Quiz

How One Quiz Generated million dollars for Zenni Optical and became one of the greatest example in content marketing

Zenni Optical is an optical industry leader with a mission to provide an easy and affordable option to purchase fashionable eyewear online.

They reached out to a marketing agency, Internet Marketing Inc (IMI) to develop content marketing strategy and custom SEO.

IMI built a campaign called “You have been framed”. This campaign was a 9 question multiple choice quiz. It takes the user through a visual journey to match perfect eyeglasses for them to complement their style and budget.

Here is the quiz.

The “You’ve Been Framed” quiz generated over $1 million in revenue and 29,410 lead conversions with a 9,655% ROI in 6 months.

Ref: https://hub.uberflip.com/blog/million-dollar-quiz

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Published by

Manoj Kumar

A thoughtful analytical marketer

4 thoughts on “Best Marketing Campaigns – #5. Zenni Optical – You’ve Been Framed Quiz”

  1. Is there any proof that this is not fake. Because it looks like. But if it is not, then this is really a great campaign. $1 million in revenue and 29,410 lead conversions and 9,655% ROI in just 6 months, It is one of the best marketing campaign particular in Digital Marketing.

  2. Yes..This is the most ROI generated digital marketing campaign I know. Keep Sharing more articles about best marketing campaigns.

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