How One Quiz Generated million dollars for Zenni Optical and became one of the greatest example in content marketing
Zenni Optical is an optical industry leader with a mission to provide an easy and affordable option to purchase fashionable eyewear online.
They reached out to a marketing agency, Internet Marketing Inc (IMI) to develop content marketing strategy and custom SEO.
IMI built a campaign called “You have been framed”. This campaign was a 9 question multiple choice quiz. It takes the user through a visual journey to match perfect eyeglasses for them to complement their style and budget.
Here is the quiz.
The “You’ve Been Framed” quiz generated over $1 million in revenue and 29,410 lead conversions with a 9,655% ROI in 6 months.