Why this is one of the best marketing campaigns? You will now after reading this blog. This strategy has now become mandatory in every organization.
NordStorm is an
What they did? They started to collect examples of great customer service form their employees and posted them as Nordy Stories.
One of the great
In 1975, A man with 4 snow tires in his truck came to store to return them. But he found out that the tire shop was closed and a
Now you might be thinking that is that store manager is stupid? Why refund something you didn’t even sell?
But what that store manager did, became a story and we are still telling this story after 43 years. If you google ‘
Now Isn’t this the best marketing campaign?
This type of customer service experience gave NordStorm free publicity. It is one of the best example of word-of-mouth advertising.
NordStorm not only published these stories for marketing but also to train their employees on customer service. Customer Service became
I have experienced this with Amazon. I am sure that you might have also experienced this.
Share your best customer service story in comments. 🙂