David Ogilvy

Marketing Inspiration – Episode 2 – The marketer who became the “Father of Advertising”.

He was born on 23 June 1911.

He got a scholarship to study History at Oxford and was tossed out for not studying.

Then he became an apprentice chef in the Hotel Majestic in Paris.

After a year, he returned to Scotland and started selling stoves. 

He was so good at selling stoves that his employer asked him to write an instruction manual, The Theory and Practice of Selling the AGA Cooker, for the other salesmen.

30 years later, Fortune magazine called it the finest sales instruction manual ever written.

After seeing the manual, his brother recommended him to a London advertising agency Mather & Crowther and they offered him a position as an Account Executive.

He worked for MI6. He analyzed and made recommendations on matters of diplomacy and security.

After the war, he bought a farm in Pennsylvania and lived there for several years, but eventually, he admitted his limitations as a farmer and moved to Manhattan.

Having worked as a chef, researcher, and farmer, he now started his own advertising agency.

You know which one? Ogilvy & Mather (Now – Ogilvy)

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8 thoughts on “Marketing Inspiration – Episode 2 – The marketer who became the “Father of Advertising”.”

  1. Appreciating the persistence you put into your
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  2. Oh my goodness! Awesome article dude! Thank you so much, However, I am experiencing troubles with your RSS. I don’t know the reason why I cannot join it. Is there anyone else getting similar RSS problems? Anyone that knows the answer can you kindly respond?

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  3. Greetings! I’ve been reading your site for some time
    now and finally got the bravery to go ahead and give you a shout out from Huffman Tx!

    Just wanted to say keep up the good job! David Ogilvy was a great advertiser and there is a lot to learn from him.

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