Marketing Mix Example - Nivea

Marketing Mix Example: Nivea

NIVEA is a German personal care brand that specializes in body-care.

Nivea targeted old age people with the value that they can keep their skin younger and look better. At that time, every skin care company targeted the same user base.

After a research, Nivea figured out that they can also target younger people who care about their skin and wants to reduce the damage. They had the product ready with the right pricing and value-driven promotion.

Nivea is now the leader in Skin Care Industry.

I love this example because nivea focused on understanding the product and their market to create a perfect marketing mix.

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Published by

Manoj Kumar

A thoughtful analytical marketer

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