Art & Copy - Marketing & Advertising Documentary

Art & Copy

Overview – Art & Copy Documentary

Art & Copy is a 2009 documentary film, directed by Doug Pray, about the advertising industry in the U.S. The film follows the careers of advertisers, including Hal Riney, George Lois, Mary Wells Lawrence, Dan Wieden, and Lee Clow. WikipediaInitial release: 21 August 2009 (USA)DirectorDoug PrayInitial DVD release: 4 May 2010ProducersJimmy GreenwayMichael NadeauScreenplayKirk SouderGregory Beauchamp

About Art & Copy

“Just Do It,”

“I Love NY,”

“Where’s the Beef?”

“Got Milk,”

“Think Different”

I am sure you have heard all these taglines. But do you know the story behind? Art & Copy told the story of these creative campaigns.

Ever heard of these legends of advertising?

Lee Clow, Hal Riney, George Lois, Mary Wells, Jeff Goodby, Rich Silverstein, Phyllis K. Robinson, Dan Wieden, and David Kennedy.

They have changed the way we eat, work, shop, and communicate often in ways we don’t even realize. 

Art & Copy documentary examines the story of most creative individuals of Advertising Industry. It also takes a look at the design of these inspiring and creative campaigns and examines their impact on culture.

Art & Copy explains the transformation of advertising in the technology era.

Comments from Industry.

“Superb.” 

– Chicago Sun-Times

“A deeply fascinating movie…you’ll probably never be able to look at commercials and ads the same way again.” 

– ComingSoon.net

“Like a good ad, Art & Copy bounds along and never bores. That’s a big credit to Pray’s savvy compilation and of editor Philip Owens’ crisp cuts.” 

– Hollywood Reporter

“The joy that these creative types experience when their work is successful and the seriousness with which they approach their craft comes shining through. Along the way, viewers get caught up in their exuberance.” 

– NY1-TV

Source: http://www.artandcopyfilm.org/

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Manoj Kumar

A thoughtful analytical marketer

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