The foods that make billions - Best Documentary about marketing

The Foods that Make Billions

The Foods That Make Billions. A documentary series that tells the story of how three basic commodities water, cereal, and yogurt became some of the richest and most successful industries in the world.

the foods that make billions best documentary about marketing
the foods that make billions documentary – Screenshot from BBC Website

The Foods that Make Billions – Episode 1 – Liquid Gold

The first part of this documentary explains the success story of the bottled water industry. 

The Foods that Make Billions: Episode 2 – The age of plenty

The second part of the “The Foods that Make Billions” is about the cereals. How cereals have transformed the way we eat. 

The Foods that Make Billions: Episode 3 – Pots of Gold

The Third part of the “The Foods that Make Billions” is about how yogurt has been transformed into a superfood.

Why is it best documentary about marketing?

This documentary explains how the marketers have transformed the way we consume foods, how the cereals and bottled water industry became a billion dollar industry. 

It looks at how the food industry feeds us by starting with a look at bottled water industry, moving through cereals and finally yogurt. It explains how these commodities became part of the global diet.

Episode one explains the brand philosophy and strategy behind the global leaders in the bottled water industry: Nestle and Danone. In this episode, you will see how big businesses use unique marketing and advertising strategies to create demand for products that you can get for free.

Episode two is all about cereal. It explains the processing, marketing and advertising of the famous breakfast of today’s world: Cereal. In this episode, you will see the impact of television advertising on the promotion and sales. It also talks about the reverse psychology used in promotions of Cereal.

Episode three is about the scientific super food, functional food, Yogurt. This episode explains how yogurt entered the market and become an international food, how it became a high-priced necessity just by adding sugar and fruits and how packaging and marketing helped big businesses increase the profits of this simple product.

This documentary will help you understand how global food and beverage industry is built. 

Read more about “The Foods that Make Billions”.

BBC on the foods that make billions

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Published by

Manoj Kumar

A thoughtful analytical marketer

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