Overview: New Kings: The Power of Online Influencers (Influencer Marketing)
This documentary “New Kings: The Power of Online Influencers” is converted from the video thesis by Maria Rodriguez. Click here to check the thesis.
She graduated in 2017 with master’s in strategic public relations from USC.
This documentary actually landed her a job.
While she was in USC, she got inspired by a guest speaker, Gaby Dalkin, Founder of the “What’s Gaby Cooking?” blog.
“Today, you have a microphone in your pocket at all times. You can upload a video and tell stories wherever and whenever you want. It was very interesting to me to see how people were using the available technologies to communicate their passions. Even more so, how that developed in a new form of marketing.”Maria Rodriguez
Why you should watch “New Kings: The Power of Online Influencers (Influencer Marketing)”
This 40-minutes documentary is focused on the evolution of influencers. She interviewed more than twenty people including USC faculty, Experts, Industry Makers and tastemakers.
This documentary examines how social media has given a voice to audiences and has shifted the power to influencers.
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