This documentary explains how products, ideas, and people have been sold over the years by examining some of the most successful and disastrous campaigns.
This documentary explains what is advertising and it always works under the illusion that it is just directed to me. Today an average person sees around 3000 ads per day. Further, it explains the significance of advertising.
Why one of the best documentary about marketing and advertising?
This documentary is totally fact-based and provides a lot of data and research about the best marketing campaign ever deployed such as Burma-Shave roadsigns, the smoke-blowing Camel cigarettes billboard in Times Square, the Volkswagen Beetle touting itself as a “lemon” on a whole magazine page, “I can’t believe I ate the whole thing”; mascots from Tony the Tiger to the Marlboro Man (a symbol of freedom, we hear, for postwar office workers shackled to their desks) to the Taco Bell chihuahua; and of course Coca-Cola’s “I’d like to teach the world to sing,” whose conception the final episode of Mad Men fictionalized by putting into the mind of its protagonist, 1960s Madison Avenue “creative” Don Draper.
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